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Three main rules
First of all, let’s look at three rules that you need to keep in mind when looking for the right channel to promote your business.
The cost of acquiring a customer must be recouped
Investments may not pay off from the first transaction, but the average cost of attraction should be less than the funds that one paying client brings you for the entire period of interaction with your product (product, work, service). Continue reading
Procurement is not only participation in tenders, but also simply the purchase of goods necessary for a business. Purchasing departments or managers play an important role in a company’s business processes. And this area requires strategic planning. We decided to translate the material of European buyers about the most common mistakes in this industry. The information will be useful for Russian entrepreneurs as well. Continue reading