Someone turned in a report for you: how scammers use business to their advantage
Some entrepreneurs outsource bookkeeping to professionals to keep records and submit reports. This is a normal situation. But sometimes reports are submitted by unknown people. This is an abnormal situation…

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When you can't do without an agency agreement
We have repeatedly talked about the pros and cons of an agency agreement (see, for example, here), pointing out the need for a deliberate approach to the use of the…

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5 ways to make your business financially sustainable
The financial strength of a business - like that girl from the 2000s memes - is hard to find and easy to lose. Especially if you don’t know what indicators…

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Types of cash flows: operating, investment, financial
You count the money at the end of the month and see that the expenses are more than the income, which means that it has gone into negative territory. I…

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Preferential loans for legal entities and individual entrepreneurs
The state provides loans to businesses for resuming operations and for expenses related to the borrower's business activities. The funds issued are not earmarked; they can be used not only…

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has a choice

Most Effective Methods

Three main rules
First of all, let’s look at three rules that you need to keep in mind when looking for the right channel to promote your business.

The cost of acquiring a customer must be recouped
Investments may not pay off from the first transaction, but the average cost of attraction should be less than the funds that one paying client brings you for the entire period of interaction with your product (product, work, service). Continue reading

Mistakes and risks of financing in the group of companies

You may already be familiar with our analytics on allegations of artificial business splitting, which covered all tax arbitration disputes in the context of “business splitting” in a complete manner. In 2017-2019 (we are ending 2020), there were about 350 cases that went through three instances in court.

The analysis gave us the basis to identify 30 signs of artificial fragmentation of the business, which we were able to rank according to the degree of their “killer”. You can find all the analytics on this issue in the corresponding Guide. Continue reading

Operating leverage: what happens to profit margins if revenues fall. And if it grows up?

Usually business owners are interested in two interrelated indicators: revenue and profit. Revenue shows how much the company earned, and profit shows how much is left after deducting expenses.

Most likely, if the revenue is higher, then the profit will increase. On the contrary, it also works: if the revenue falls, then the same will happen with the profit. And everything would be very simple if there was a direct relationship between the indicators. But no: the revenue may sink just a little, and this will lead to large losses. Continue reading

Margin analysis: which areas and products bring in more money
Let's imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Raspberry ones bring him 50,000 rubles, and currants - only 30,000…

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Direct and indirect costs or why it is impossible to count net profit by line of business
In companies with several divisions and branches, it is difficult to calculate the profit of each. You can subtract all expenses from all income and get some value. But this…

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How to receive dividends regularly and without harm to the company
If the company makes a profit, then the owner of the business can receive dividends. But it is often not clear how much you can withdraw and how to do…

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