Three main rules
First of all, let’s look at three rules that you need to keep in mind when looking for the right channel to promote your business.
The cost of acquiring a customer must be recouped
Investments may not pay off from the first transaction, but the average cost of attraction should be less than the funds that one paying client brings you for the entire period of interaction with your product (product, work, service). Continue reading
Let’s turn to business process notation again. Earlier we decided on the inputs, the activity itself, and the outputs (goals). However, in arbitration practice on artificial fragmentation of a business, there are several criteria at once for charges related to management and ownership. Rule # 3 is about management and owners.
What’s wrong here:
in order to avoid interdependence between the companies of the group, so-called proxies are introduced into the ownership structure – nominal, that is, they do not really participate in business processes, packaged in a specific legal entity. Continue reading
In the spring and summer, the company had strong sales, and in late autumn, winter and early spring it had to take out loans and overdrafts. They figured out how to fix it, and in just three months they assembled an airbag for six months.
Our hero company is a manufacturing and construction business. Demand directly depends on the work of construction sites, therefore, as soon as they start active work, the company starts earning. And when the construction site freezes, the company takes loans and credits. This went on for 7 years – during the idle period, the company took loans, and then in the season paid them and interest. Continue reading