Three main rules
First of all, let’s look at three rules that you need to keep in mind when looking for the right channel to promote your business.
The cost of acquiring a customer must be recouped
Investments may not pay off from the first transaction, but the average cost of attraction should be less than the funds that one paying client brings you for the entire period of interaction with your product (product, work, service). Continue reading
Usually business owners are interested in two interrelated indicators: revenue and profit. Revenue shows how much the company earned, and profit shows how much is left after deducting expenses.
Most likely, if the revenue is higher, then the profit will increase. On the contrary, it also works: if the revenue falls, then the same will happen with the profit. And everything would be very simple if there was a direct relationship between the indicators. But no: the revenue may sink just a little, and this will lead to large losses. Continue reading
You count the money at the end of the month and see that the expenses are more than the income, which means that it has gone into negative territory. I even had to take a loan at interest from a friend in order to pay salaries. At such a moment, the heart skips, and the question arises in my head: is everything really bad?
Maybe not. “Bad” minus or “good” can be found by dividing the cash flow by type of activity. What types to divide into and in what report – we will analyze it today. Continue reading